So here we are; Addiction in its 14th glorious year and to celebrate… a new way of thinking, together, united as one and a slick new make over, to set us on our way, for what is undoubtedly our most exciting phase yet.
As this is a pretty momentous event for us, we thought we’d take the opportunity to give an insight into what it is we are aiming for here at Addiction and why. We feel what we have created captures what is now and expresses what is our spirit and ‘can do’ attitude. And so, we feel it deserved an explanation by way of introduction.
Whatever it instantly conjures up to you the reader is fine and great. Your version of Make.Better.Work is as valid as anyone’s and that’s very important. This is our belief system, our mantra and our single-minded thought. How we feel it, describe it and deploy it everyday means something personal to each and every one of us here at Addiction.
I would love to hear your thoughts, read your feedback or simply have a chat if you ever felt compelled to Make.Better.Work with us in any capacity; be it as part of our team or as a valued partner or client.
You can reach me at: jeremyr@addictionworldwide.com
So…
We are Addiction. A modern creative agency.
We Make.Better.Work.
Why a phrase? Why a description? Why do we need ‘something’?
Addiction is a nimble fish in a very big global pool full of whales.
We believe that we have a genuinely new and different approach, which meets the demands facing brands and advertisers today and is proven so.
But communications is a fiercely competitive market and the whales take up a lot of space. It is easy to get overlooked. Especially if you are as nimble as we are nipping between the behemoths.
Our way of describing ourselves stands as a statement of belief and intent; a challenge to ourselves, our clients and our industry. A statement to believe in, subscribe to and be measured against daily. There’s nowhere for us to hide and we live every word of it.
And after all if we can’t find a compelling and fitting way to describe ourselves, why would anyone believe we could do so for their brand?
Why Make.Better.Work?
The Word.Word.Word format creates a phrase with multiple meanings while retaining the power of each word perfectly and effectively.
Making this construct Verb.Adjective.Noun gives the phrase we choose to subscribe to, real punch, a promise and a neat double meaning for our clients too.
The words ‘Make’, ‘Better’ and ‘Work’ sum up what we do, how we do it and what we deliver for our clients daily and unfailingly. Delivery, creativity, effectiveness and output. The summation of our craft skills in commitment and pledge form.
The two meanings are equally powerful and relevant.
Make better work than you did before, than you hoped for, than your competitors do. This applies to our clients in their communications, to us as an agency and to each of us in our day-to-day jobs whatever our task.
Never settle for the mediocre, always strive for more and better.
Make better, work for you. Better work, works better. Better work fulfils brand marketing objectives and delivers a stronger return on client investment. This in turn fuels growth for our clients and us together shared in mutual success.
Our work, works. Because it is better. Proven to be better, to be more effective and to make money for our clients (ask us to show you our ‘Show me the Money’ Killer chart one day…you’ll see what we mean).
Our work is better because we believe in ideas. From ideas flows work, executed in specific media and across channels. And of course because of who we are and where we’ve come from, we are completely unbound by convention as well. Enabling even more free flowing creativity and effectiveness. The idea comes first, the execution follows and results are delivered. This is how and why we exist to Make.Better.Work.
Why modern creative agency?
And finally, what exactly are we all anymore? An independent agency? An advertising agency? A communications agency? A digital agency? An integrated multi-discipline marketing services agency? A creative and production agency? A… yup, you get my drift.
Too many such phrases sound like marketing bingo to us. Sure they all mean something and that’s great (and we certainly don’t mean to offend anyone by saying this) but aren’t they becoming indistinguishable from each other and somewhat confused?
At our heart our output is highly creative and effective work. Clients come to us with challenges and we create communications to address those problems, through strategy conceived to deliver terrific creativity and results.
So we are, simply, a creative agency. We are operationally deft in all channels existing today so we don’t need to define them either. To be so defined would thus limit us further. We are not bound, we are free.
But what sort of creative agency are we?
What we are is, a modern creative agency.
Modern because of where we have all come from, the diversity we live by, how we behave, how we work, our flat structure and what we all believe in. Channel neutral, multi-skilled and offering bespoke teams of senior people to work on each client.
You buy the whole agency when you buy Addiction. Not just a small corner of a building, a few people and limited specialists depending on how much we value your brand of your sector. We draw on the entire range of our agency expertise (and that’s broad, let me tell you) for every client challenge.
We are not hierarchical, process-driven and monolithic. We have no airs and graces. As a result we can do things others cannot, for clients tired of the old ways. We are not like others.
And for all of the above reasons (and any that you may care to mention or what any of this may mean to you personally) I give you:
Addiction, a modern creative agency. We Make.Better.Work.
